In a digital world, it’s easy to assume that direct mailers are ineffective and outdated. With social media and email marketing becoming hugely popular, do direct mailers still make an impact on your customers?
But we’re here to tell you that direct mailing isn’t dead and it’s still a highly effective way to grab the attention of your target audience. That’s not to say that you should neglect your digital marketing efforts. However, it does mean that you should consider using both digital marketing and direct mailing in conjunction.
4 Reasons Why Direct Mailing is Still Effective
If you’re not yet convinced to start using direct mailing, keep reading. We’re going to give you X reasons why direct mailing is still and effective marketing method.
- Direct mailers are customizable
Mail sample packs and mailer packaging is fully personalizable. You can add your unique brand colors and logo to every mailer and customize their shapes and sizes to meet the needs of your business and the preferences of your customers.
Adding a personal touch to your direct mailers can strengthen brand awareness and set your business apart from its competitors. You can also target specific demographics with your customized mailers by including the individual names of each customer on the mailers that you send.
- Using direct mailers reduces digital ‘spam’
A business that is exclusively using digital marketing techniques risks overloading its customers with digital interactions. If you’re not careful, you can overwhelm your customers with endless social media posts, email marketing campaigns, and online ads.
Direct mailers enable you to combat digital overload and avoid ‘spamming’ your customers with information while they’re online. Customers enjoy getting away from their screens and they’ll appreciate receiving physical mailers through their doors. They’ll appreciate your efforts and are more likely to remain loyal to your brand over others in the industry.
- Direct mailers set you above the competition
Nowadays, very few businesses choose to send direct mailers to their customers. By choosing to go down this marketing route, you can stand out above the crowd.
When a customer receives a personalized direct mailer from you, your brand name will stay at the forefront of their minds. You’ll create a great first impression that encourages them to support your brand in the future.
- Sending direct mailers is an affordable marketing method
Contrary to popular belief, traditional marketing methods aren’t always expensive. In fact, when compared to digital marketing expenses, the costs of sending direct mailers can work out cheaper in the long run.
Digital marketing requires ongoing resources, and it’s no secret that online ads can be very expensive. The cost of printing direct mailers is usually the largest expense. However, once printed, your direct mailers have very few ongoing costs, but they have the potential to significantly boost your profits.