- The video games market continues to see steady growth as a considerable part of both the entertainment and media industry.
- Call Me Hood explores video games as a medium on his Youtube channel and sees success through comedy, music and video game inspired content.
- The technological growth of the video game market is ensuring the industry’s long standing presence in pop culture.
The global market for video games reached a market size of $195.65 billion in 2021. This market is projected to grow at a CAGR of 12.9% to reach a total size of $583.69 billion by 2030. The mobile sector of the market is the largest and this is expected to continue given the increasing accessibility of both smartphones and internet access. Additionally, the continuing technological advancements which the industry is experiencing is increasing the scope and potential of what games are able to deliver to players. This is expected to be a significant driver of growth within the market.
Call Me Hood on His Success as a Content Creator
Call Me Hood has been active on YouTube since 2015 and has been able to grow his following to over 200,000 subscribers. His primary areas of focus are video game content, original hip-hip music videos and prank calls. The goal of his YouTube channel is to spread positivity in the world and to entertain his audience while doing so. Call Me Hood is also known as David Mitchell and has been an entertainer all of his life. YouTube has provided him with the platform to reach a wider audience and entertain a greater number of people. It has also given him the opportunity to spread his creativity and his creative vision for his music and his music videos.
In a similar vein to his YouTube career, Hood uses his music to spread a message of positivity to the world. He sees this as vital in order to be able to handle the challenges of life and the tribulations which people encounter on a daily basis. Hood views positivity as an important part of life and of his creative process in general. He is also evolving as an artist and is starting to incorporate elements of conscious rap into his music. This is in an effort to combat the societal injustices which pervade his community and affect those around him. Through his music he hopes to achieve positive social change and leave a lasting impact on both the people who consume his music and the people in positions to make a change occur.
Hood’s music is influenced by a number of different hip-hop artists which include Soulja Boy and Baby Keem. However, one of the biggest influences on his music is the lifelong passion which he has for gaming. Many of the songs which he produces are directly inspired by some aspect of a game or gaming culture in general. For example, his song “Fortnite Vbucks” is inspired by the popular game Fortnite and its currency called Vbucks which can only be purchased with real money. He uses this as a means of engaging with wealth and extravagant spending in the virtual world. The lines, “my money aint green like grass/ if it aint blue I’ll have to pass” jokingly plays with the idea that normal money is worthless in comparison to the blue Vbucks.
As part of his philosophy of spreading positivity Hood frequently posts prank phone calls on his channel. These videos are created to be humorous, lighthearted and entertaining. He has prank called a number of different people and establishments with a large array of compelling premises. This includes responding to craigslist ads, talking to a hitman and telling parents that their child was suspended at school. He always ensures that the calls are not harmful to any party involved and are purely for the purpose of entertainment.
Call Me Hood has created a great deal of success for himself on YouTube through his blend of video game inspired content, hip–hop music videos and prank calls. He has been able to grow his channel to a significant amount of subscribers and reach a considerable audience in the process. This has been achieved through his compelling personality and his constant philosophy of spreading positivity through all the content which he produces. His unique creations are undeniably entertaining and this will likely contribute toward his continued success on the platform. In addition to this, his music videos are continuing to gain traction and they will only further his already sizable following.