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Some fans of the homestyle restaurant Cracker Barrel aren’t happy with its decision to begin serving up plant-based sausage patties from Impossible Foods.
The vegan option was announced by the chain back in June and a promotion for the meatless sausage was posted on its Twitter account recently, causing a stir with customers, who called out the restaurant as being “woke” for offering the alternative meat offering.
Cracker Barrel Has Gone Woke
— juegos no mas (@juegosnomames) August 3, 2022
In a now-deleted tweet, Cracker Barrel promoted the launch of the Impossible Sausage, but backlash ensued from some customers in a series of responses, which were captured by one Twitter user.
Everyone’s having a normal one on the Cracker Barrel Facebook page pic.twitter.com/ohSg5UOZNm
— angelina. (@whyangelinawhy) August 2, 2022
One fan of Cracker Barrel unleashed on the chain, calling the Impossible Sausage “woke,” saying the chain was going to go “broke” by offering the meatless menu item.
Another customer said, “Are you kidding me? Who do you think your customer base is?” while still another other said, “Don’t ever try to push that crap in my direction. Stick to the basics that made your franchise a success.”
But other fans of the chain rallied and supported Cracker Barrel for adding the vegan option, calling out those that criticized the chain for its efforts.
Conservatives are actually angry at Cracker Barrel for serving vegan impossible meat, calling them woke, and still thinking that leftists are the snowflakes.
It—it’s just food. It’s literally just food.
— Sarah Allis (@sarahallis_) August 3, 2022
So Cracker Barrel has decided to include a meatless breakfast sausage as an option and that somehow qualifies as “woke.” As someone who’s been meat-free for nearly two decades, I guess I was “woke” before it was cool.
— Cal Meacham (@MeachamDr) August 3, 2022
Desperately need a “Proud of my Plant Sausage” bumper sticker pic.twitter.com/ihKsQQTnsb
— angelina. (@whyangelinawhy) August 2, 2022
This is so interesting (if predictable). Meat eaters angry that Cracker Barrel is offering fake meat to people who want it. It’s not enough for them to get what they want; people they don’t like must not be accommodated. I’m not happy unless you’re unhappy. https://t.co/a5JzeIgdVm
— Jeff Bergman (@JeffRWLawyer) August 3, 2022
The Impossible Sausage is its first plant-based menu item from Cracker Barrel.
Sarah Breymaier, director of Menu Strategy at Cracker Barrel, said in a statement at the time, “Our new breakfast menu innovations provide a personalized experience with delicious breakfast choices to satisfy every taste bud.”
Photo: Cracker Barrel Old Country Store, Inc.
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