Hilton is taking its brand to the final frontier.
The hotel and hospitality company giant said this week that it will design astronaut suites for Starlab, a private space station developed by Voyager Space Holdings and aerospace company Lockheed Martin.
Dylan Taylor, the chairman and CEO of Voyager, confirmed Hilton’s role in an interview Monday with CNBC. Taylor said he believes Hilton, which has never been involved in any similar project, has the ability to bring a “unique perspective” to space.
The announcement came at the 2022 International Astronautical Congress, a convention in Paris where “global space actors come to together.”
Hilton will also assist in the marketing of the space lab.
“For decades, discoveries in space have been positively impacting life on Earth, and now Hilton will have an opportunity to use this unique environment to improve the guest experience wherever people travel,” Hilton CEO Christopher Nassetta said in a statement.
Starlab is the first of four free-flying commercial space stations to be built by commercial companies. It is designed by Nanoracks, a private in-space service company, which received $160 million from NASA.
Starlab construction is scheduled to begin in late 2023 and is expected to begin operation in 2027.