They may be forever involved in a chicken sandwich war with their fellow fast-food competitors, but when it comes to inflation-friendly deals, Popeye’s may have the edge over Chick-Fil-A, Mcdonald’s, Wendy’s and KFC for at least the next week.
Starting Sunday, June 12, and lasting until June 19, the restaurant chain will be offering two pieces of its bone-in fried chicken for just $0.59. To get the deal, customers need to order on either the Popeyes App or go to Popeyes.com and spend a minimum of $5 on other menu items in order to get the special deal. The offer is not applicable to delivery orders, and in Los Angeles, the minimum order must be $10 to receive the offer, according to Today.
The offer is in honor of the company’s official 50th birthday, as it was founded on June 12, 1972, in New Orleans by Al Copeland. At the time, two pieces of chicken did, in fact, cost only $0.59, which is why the company is offering it for that specific price.
They hinted at the offer on Twitter earlier in the week, with a “throwback Thursday” post indicating that chicken was that cheap when the restaurant was born.
The deal is likely to come at a time when many consumers are eager to take advantage of a cheaper deal, as inflation has sent prices soaring to record highs in recent months—with May seeing a rate of 8.6%. Consumers have been forced to scale back and change some of their spending habits in order to accommodate higher prices on energy, such as gasoline for their cars and electricity in their homes, and food, which has led to price increases both in supermarkets and restaurants.
Popeye’s is not the only restaurant chain to do a throwback offer, though they are the only ones doing one at the moment. In honor of its 64th birthday in December, Burger King offered a deal where consumers could get a Whopper sandwich for just $0.37, the price they sold for in 1957.