IKEA Australia has unveiled its new Plan and Order Point at Highpoint, the largest shopping centre in Melbourne’s west.
The new format IKEA is a different experience for customers. At 350 square metres, it is a fraction of the size of an IKEA store and has no immediate articles or food for sale on site.
Instead, the Plan and Order Point provides customers with an opportunity to receive one-to-one, expert advice on how to plan more complex home furnishing products and services including kitchens and wardrobes.
Customers can walk-in to browse and get expert advice on the spot or pre-book for a planning appointment via the IKEA website. Customers can order what they need and then choose home delivery or pick up their items at a collection point.
IKEA Richmond and Plan and Order Point manager, Julian Pertile said, “It is a significant milestone for IKEA to open this new format, the first ever for IKEA in Australia at Highpoint in Melbourne. This planning studio allows us to bring our expertise closer than ever before to customers to help turn their big or small home furnishing project dreams into reality.”
Highpoint centre manager, Cristina Persico added, “We are thrilled to welcome the first IKEA Plan and Order Point exclusively to Highpoint. It will elevate the overall shopping experience for our customers and provide premium advice in-centre to create one-of-kind lifestyle spaces at home. The customer response and excitement has been overwhelming to date.”
Based on the success of the first Plan and Order Point, additional locations may be opened across the country in 2023.