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McDonald’s announced Thursday it will test conveyor belts as a new feature for its drive-thru windows to expedite wait times.
The test will occur at a specific location near Fort Worth, Texas, which was designed to work best with take-out and mobile orders.
The new conveyor belt concept will take customers’ order ahead of time on the mobile app. Once customers arrive at the restaurant, they will confirm their order, which will be sent down a belt for the customer to pick up alongside the drive-thru line.
“As our customers’ needs continue to change, we are committed to finding new ways to serve them faster and easier than ever before,” Max Carmona, senior director of global design and restaurant development at McDonald’s said in a statement.
As more companies focus on bettering their overall drive-thru experience, fast food restaurants feel the pressure to lower wait times to compete with others and live up to new customer expectations.
In August, Panera Bread announced a plan to use artificial intelligence ordering technology in its drive-thru windows to see if it could be more accurate than its current operation.
Applebee’s also announced a plan to incorporate a drive-thru at its restaurants for the first time ever and tested out the set up in March.
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