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New Balance has opened a new concept store at Karrinyup Shopping Centre in Perth, Western Australia, designed to provide a unique and interactive retail experience.
Comprising the latest New Balance lifestyle and performance offerings from activewear to athleisure, the Karrinyup store reflects the coexistence of sport and lifestyle.
New Balance international retail director, Jonathan Clarke said, “Karrinyup Shopping Centre is one of Perth’s leading lifestyle destinations and is a perfect addition to the New Balance portfolio, bringing one of the world’s major footwear and apparel brands to Perth locals.”
The store will hold the most extensive range of New Balance lifestyle and performance merchandise in the region including Uni-ssentials, New Balance’s line of unisex apparel featuring the brand’s gender-neutral approach to sportswear, limited edition collaborations and customer favourites.
The store also boasts the latest in technology with a 3D foot scanner and AI-driven Fit Engine that captures the foot data of customers in a matter of seconds with the most accurate footwear recommendations.
Karrinyup Shopping Centre general manager, Ben Davis said, “We’re thrilled to be welcoming the first flagship New Balance store in Western Australia to Karrinyup. The new concept store will join a dynamic line-up of Australian, international and first-to-Perth retailers all under one roof.
“We carefully consider our retail mix across the centre, and the addition of New Balance will enhance the retail experience for our customer. We look forward to welcoming this highly regarded brand to Perth’s leading fashion and lifestyle destination here at Karrinyup.”
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