News 4 Buzz – Learn hints and techniques.

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    5 Best Fantasy Cricket Apps in India to Earn Real Cash

    April 20, 2023

    How to Play Poker Like a Pro: Tips and Strategies for Winning Big

    April 4, 2023

    Comfort and Style: The Perfect Bean Bag Chairs for Kids!

    March 3, 2023
    Facebook Twitter Instagram
    • Locate Us
    Facebook Twitter Instagram YouTube
    News 4 Buzz – Learn hints and techniques.
    Demo
    • Home
    • Automotive
    • Business
    • CBD
    • Crypto
    • Education
    • Fashion
    • Finance
    • Health
    • More
      • Home Improvement
      • Entertainment
      • Law \ Legal
      • News
      • Shopping
      • Sports
      • Technology
      • Travel
    News 4 Buzz – Learn hints and techniques.
    Home»Automotive»Rolls-Royce Clinched the Gold Award at the 2022 IAI Advertisement Awards
    Automotive

    Rolls-Royce Clinched the Gold Award at the 2022 IAI Advertisement Awards

    By No Comments3 Mins Read
    Facebook Twitter Pinterest Reddit LinkedIn Tumblr Email
    Share
    Facebook Twitter Pinterest Reddit Email

    [ad_1]

    IAI Awards 2022

    Rolls-Royce has already advanced well beyond the automobile industry and dominating the luxury sector, and introducing a fresh image of Rolls-Royce to the younger generation of the Chinese market through inspiring, educating and enhancing lives via emotive experiences.

    Through new cross-industry collaborations and omnichannel campaigns both online and offline, Rolls-Royce’s “Infinite Time in This Space” campaign successfully resonated with a broad range of audiences, especially the younger generation. This helped to expand the prestigious brand’s horizon and diversified its impression.

    As one of the pinnacle luxury brands with over 100 years of history, Rolls-Royce never stops playing the leading role. The brand perfectly combines its digital platform, innovative technology, creative marketing approach and immersive omnichannel experience to be the benchmark for not only auto brands but also all the luxury brands on how to engage the younger generation. Doing so, it helps to reshape the luxury sector’s image in the new era and for its efforts, Roll-Royces won the gold mental in the IAI Advertisement Awards 2022.

    Over the years, Rolls-Royce has earned praises for being at the forefront of being innovative and is ambitious with crafting excellent marketing and communication strategies. It has utilised all the potential opportunities in the market to continuously interact with its audiences and clientele, and the result is high sales growth in China.

    On 16 April, 2021, Rolls-Royce launched a new collection, the Phantom Tempus. Limited to 20 models worldwide, the car is inspired by the concepts of time and celestial objects. A pop-up was organised in Shanghai to promote brand awareness and it amplified Rolls-Royce’s reach to more dynamic groups in society. Located in a mysterious Space Station along the prosperous business district of Plaza66, the event space tells the bespoke story behind the masterpiece while further appealing to the theme of space and time.

    The “Tempus — Infinite Time in This Space” offline experiential campaign was further elevated with a partnership with China’s top electronic music agency, “Fever Family”. Taking this opportunity, Rolls-Royce’s Phantom Tempus directly engages with the auditory senses of on-lookers through music as the brand believes that of all the art forms, music can effectively affect human emotions. The arrangement and superposition of sound waves with various rhythms create the music, which is in perfect synchronicity with the pulsar signal’s electromagnetic wave rhythm.

    A testament to the ingenuity of Rolls-Royce, the campaign was widely covered through diversified channels and leverage a matrix of various media platforms. Going with a two-pronged approach, the online and offline events were held simultaneously, and these initiatives effectively increased the audience’s awareness of brand activities and greatly expanded the publicity of the events.

    During the event, more than 5,000 people engaged with the space capsule. The official reading volume has reached more than 3.8 million, and the number of fans on WeChat and Weibo platform increased by 900 per cent for that time period last year. The electronic music album launched concurrently on various music platforms also saw more than 80,000 subscribers. Lastly, it only took one minute that two Phantom Tempus deals were sealed online by the first two clients followed by many more.

    For more car reads, click here.

    [ad_2]

    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Reddit Email
    Previous ArticleWe Are L.I.T. program supports reading, writing, digital skills for students and parents
    Next Article Teaching for Justice & Belonging: A White Educator’s Review

    Related Posts

    Luxury Car Brands Deliver a Spectacular 2022

    January 27, 2023

    The Classic Car Market Looking Promising in 2023

    January 5, 2023

    The Class Car Market Looking Promising in 2023

    January 5, 2023

    Porsche Brings Crystal Eroded Porsche 992 to Mandala Club

    December 27, 2022

    Bufori Luxury Handmade Cars – Dreamed in Australia, built in Malaysia

    December 12, 2022

    Lamborghini Huracán Sterrato Makes a Debut at Art Basel Miami

    December 1, 2022
    Add A Comment

    Comments are closed.

    Editors Picks

    5 Best Fantasy Cricket Apps in India to Earn Real Cash

    April 20, 2023

    How to Play Poker Like a Pro: Tips and Strategies for Winning Big

    April 4, 2023

    Comfort and Style: The Perfect Bean Bag Chairs for Kids!

    March 3, 2023

    Concert picks: Feb. 1 – 7

    February 1, 2023
    Recent Posts
    • 5 Best Fantasy Cricket Apps in India to Earn Real Cash
    • How to Play Poker Like a Pro: Tips and Strategies for Winning Big
    • Comfort and Style: The Perfect Bean Bag Chairs for Kids!
    • Concert picks: Feb. 1 – 7
    • Azam Khan And Naseem Shah Involved In A Massive Fight In Bangladesh Premier League
    Archives
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • July 2021
    Facebook Twitter Instagram Pinterest
    • Locate Us
    © 2022 - News 4 Buzz - All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.