Global omni-channel beauty retailer, Sephora has successfully implemented a new distributed Order Management System (OMS) from Fluent Commerce to enhance and meet the experiential needs of customers both in-store and online.
The new platform, implemented in partnership with Accenture, has launched in Australia marking the start of a broader rollout across other markets in Southeast Asia and Oceania.
Sephora operates approximately 3,000 online and offline stores in 36 markets worldwide. This includes close to 400 customer touchpoints across the Asia Pacific region with 25 brick-and-mortar stores, sephora.au and the Sephora mobile app in Australia.
The new platform will provide Sephora with a single view of inventory, enable Click & Collect services, and give the retailer the ability to ship-from-store in future, a service already available in New Zealand.
Sephora Australia country manager, Mark O’Keefe said, “Sephora is regarded as a beauty trailblazer, thanks to our unparalleled curation and assortment of prestige products and services, an interactive shopping environment and constant innovation that is powered by our in-house technologists and digital marketers.
“With a proven history of supporting leading luxury beauty brands around the world, Fluent Commerce was a natural choice for Sephora. We believe our new and integrated platform will further enhance our beauty customers’ experience, both online and in-store, and support our continued growth.”
Fluent Commerce CEO, Graham Jackson added, “We are pleased that Sephora has chosen Fluent Order Management to support its continued growth in the region. Sephora customers will benefit from a proven omni-channel experience used by leading retailers all around the world.”