Sydney Airport is reinvigorating its luxury retail precinct, showcased within a 2,700 square metre streetscape at the T1 International terminal, marking the first phase of store openings in the new luxury precinct.
Joining Sydney Airport for the first time are Balenciaga, Bottega Veneta, Loewe, Prada and Saint Laurent, with Cartier, Celine, Dior, Gentle Monster, Louis Vuitton, Moncler, Valentino and Versace to follow. At the same time, Burberry has unveiled its new global store concept for the first time in Australia.
Heinemann Tax & Duty Free will also unveil a new beauty, fashion, luxury timepieces and jewellery offer. The new zones will feature an expanded range of luxury and premium brands, some of which are exclusive to Sydney Airport. Heinemann will also introduce a range of activations in the new year exclusive to passengers travelling through Sydney Airport’s T1 International terminal.
Sydney Airport executive general manager of commercial, Mark Zaouk said, “We are excited to unveil the new luxury experience at Sydney Airport featuring the most premium luxury brands in the world. We know that their incredible collections, and the ability to put products aside for in-store collection, will be well received by passengers, delivering a truly unique shopping experience only available at Sydney Airport within Australia.
“International passengers can also look forward to a number of Australian firsts, including Louis Vuitton’s first travel retail store in the southern hemisphere and the brand’s largest stand-alone travel retail store in the world and Gentle Monster’s first store in Australia and New Zealand.
“I’m delighted to see our revitalised vision for T1 taking shape as we firmly position Sydney Airport on the world stage. And with a further nine luxury brands to launch by mid-2023, I’m looking forward to seeing passengers enjoy the new retail experience as we welcome them back to international travel.”